“It was a half-assed conceptual joke that really turned into something real.” “It was never meant to be an actual genre,” he claimed to The A.V. “Mark our words, 2010 will be straight up witchy.” In the brief blurb, Egedy big-upped several artists in his creative circle as indicative of the witch house aesthetic, a sign at the time that this newly emerged subgenre of electronic music was actually a real thing a year later, he was singing a different and decidedly un-occult tune.
“2009 was the beginning of the ‘witch house’ style,” Travis Egedy - the Denver-based producer who makes distorted dance music as Pictureplane - told Pitchfork at the end of that year.
